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Privacy Policy

Last updated: October 2026. Operated by Optasoft (Private) Limited.

1. About this Policy

This Privacy Policy explains how Optasoft (Private) Limited ("Optasoft", "MCRM", "we", "us", or "our") collects, uses, stores, and discloses information when you use the MCRM platform, website, and related services (collectively, the "Services").

We respect your privacy and do not sell your personal information.

By using MCRM, you acknowledge the practices described in this Privacy Policy.

2. Information We Collect

Depending on how you use MCRM, we may collect and process the following categories of information.

Account information: when you create an account, we may collect your name, email address, account credentials, contact information, business name and business profile information, subscription and account status information, and other information you voluntarily provide.

Business information: you may provide information about your business through MCRM, including information relating to clients, jobs, quotes, invoices, schedules, employees or crew, and other records you enter or import. The specific information available to MCRM depends on how you use the Services.

Integration and authorization information: when you connect a third-party service (for example payments, calendar, or messaging), MCRM may process credentials, authorization tokens, identifiers, and related technical information necessary to establish and maintain the connection. We use such information only for authorized integration purposes, security, troubleshooting, and operation of the relevant functionality.

Payment and subscription information: when you purchase a paid subscription, payment information is processed through our payment service providers. We may receive information such as subscription status, transaction identifiers, payment status, billing dates, amount paid, currency, payment method type, and limited payment-related information necessary for billing and customer support. We do not store your full payment-card number.

Device and technical information: we may automatically receive technical information when you use the Services, such as IP address, browser type, device type, operating system, approximate location derived from technical information, pages or features accessed, timestamps, referring URLs, diagnostic information, and information concerning how the Services are used.

3. Cookies and Similar Technologies

We use cookies and similar technologies to operate, secure, analyze, and improve the website and Services — including keeping you signed in and remembering your preferences.

You can configure your browser to reject or delete cookies, though some features of the website and Services may not function correctly if certain cookies are disabled.

4. How We Use Information

We may use personal information to: create and administer accounts; provide MCRM and its features, including AI insights, briefings, and automations; provide customer support; operate and maintain integrations; authenticate users and connected services; process subscriptions and payments; send billing, renewal, security, and account notifications; communicate about service changes; provide marketing communications where permitted; understand how users interact with our website and Services; analyze and improve our Services; detect, investigate, and prevent fraud, abuse, security incidents, and unauthorized access; enforce our Terms of Service; comply with legal and regulatory obligations; and protect our rights, users, systems, and property.

We may send newsletters, product announcements, promotional messages, and other marketing communications. You can unsubscribe from marketing communications at any time using the unsubscribe mechanism included in the relevant communication.

Unsubscribing from marketing communications does not prevent us from sending necessary non-marketing communications, such as account, security, billing, subscription, service, or legal notices.

5. How We Share Information

We do not sell your personal information.

We may share information with third parties only where reasonably necessary to operate the Services, fulfill your requests, protect our rights, or comply with legal obligations.

These recipients may include: infrastructure and cloud-service providers; payment and billing service providers; email and communications providers; authentication and identity providers; third-party platforms and services that you expressly choose to connect; professional advisers such as lawyers, accountants, or auditors; government authorities or law-enforcement bodies where legally required; and a successor entity in connection with a merger, acquisition, restructuring, financing, sale of assets, or similar corporate transaction.

Third-party service providers are permitted to process information only as reasonably necessary to provide their services to us or as otherwise permitted by law.

6. Third-Party Integrations

MCRM allows you to connect third-party payment, calendar, messaging, accounting, and other business applications.

When you authorize an integration, information may be transmitted between MCRM and the relevant third-party service according to the permissions you grant and the functionality of that integration. Disconnecting an integration ends its access immediately.

Third-party services operate independently from MCRM and have their own terms and privacy policies. We encourage you to review the privacy practices of any third-party service before connecting it to MCRM.

7. Business Data and Customer Information

MCRM may process information about your customers, employees, crew, jobs, appointments, or other individuals contained in records that you enter into MCRM or import to it.

If you provide us with information about other individuals, you are responsible for ensuring that you have the appropriate authority and legal basis to provide that information to us and to permit its processing through the Services.

Where MCRM processes business data on your behalf, we process that data to provide the functionality you have requested.

8. International Processing

MCRM operates using cloud technology and infrastructure that may involve systems and service providers located in different countries.

As a result, your information may be processed or stored outside Pakistan and outside the country in which you reside.

Where applicable, we take reasonable steps to ensure that international transfers and processing are conducted in accordance with applicable privacy and data-protection requirements.

9. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect information against unauthorized access, alteration, disclosure, or destruction — including encrypted connections in transit, encrypted storage, role-based workspace access, authenticated sessions, and continuously backed-up cloud hosting.

However, no internet transmission, computer system, or electronic storage system can be guaranteed to be completely secure.

You are also responsible for maintaining the security of your account credentials and connected third-party accounts.

10. Data Retention

We generally retain account and associated data for up to 12 months after cancellation or termination of an account.

We may retain certain information for longer where necessary for: legal or regulatory compliance; tax and accounting requirements; fraud prevention; security purposes; resolving disputes; enforcing agreements; or establishing, exercising, or defending legal claims.

Where information is no longer required, we may delete it, anonymize it, or otherwise securely dispose of it.

You may export your clients, jobs, and invoices at any time from within the Services.

11. Deletion Requests

You may request deletion of your personal information by contacting: support@mcrm.top.

We will review and process deletion requests subject to applicable law and legitimate business requirements.

Some information may need to be retained where required by law or reasonably necessary for security, fraud prevention, accounting, dispute resolution, or legal claims.

Deletion of information may affect your ability to continue using certain Services.

12. Your Privacy Rights

Depending on where you live and the laws applicable to you, you may have rights relating to your personal information, which may include the right to: request access to personal information we hold about you; request correction of inaccurate information; request deletion of personal information; object to or restrict certain processing; withdraw consent where processing is based on consent; request information about how your personal information is processed; and exercise other rights provided by applicable law.

To exercise a privacy right, contact support@mcrm.top.

We may need to verify your identity before fulfilling certain requests.

13. Children's Privacy

MCRM is intended for users who are 18 years of age or older.

We do not knowingly provide accounts to individuals under 18. If you believe that a person under 18 has provided personal information to us, please contact us at support@mcrm.top so that we can investigate and take appropriate action.

14. Data Controller and Business Contact

For personal information collected directly by MCRM in connection with your account and use of the Services, the relevant entity is: Optasoft (Private) Limited, 38-C Street 7, Phase V Ext, DHA Karachi, Pakistan. Email: support@mcrm.top. Phone: +92-321-2260075.

15. Complaints and Privacy Concerns

If you have a privacy concern, complaint, or question about how your information is handled, please contact us: Email: support@mcrm.top; Phone: +92-321-2260075; Address: 38-C Street 7, Phase V Ext, DHA Karachi, Pakistan.

We will normally acknowledge a complaint within 2 business days and aim to provide a substantive response or resolution within 10 business days.

If a matter requires additional investigation, we may need additional time and will communicate the expected timeframe where reasonably practicable.

Nothing in this Privacy Policy limits any rights or remedies available to you under applicable law.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our Services, technology, business practices, legal requirements, or privacy practices.

When we make material changes, we will take reasonable steps to notify users, including by posting the updated Privacy Policy on the website or providing an electronic notification where appropriate.

The "Last Updated" date at the top of this Privacy Policy indicates when it was most recently revised.

17. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us: Optasoft (Private) Limited, 38-C Street 7, Phase V Ext, DHA Karachi, Pakistan. Email: support@mcrm.top. Phone: +92-321-2260075.

We welcome questions, requests, and concerns regarding the privacy and security of information processed through MCRM.