For home service businesses
Every client. Every campaign. Every dollar.
MCRM is the the ai-enabled crm for home service businesses — contacts, pipelines, email and SMS marketing, automations, and AI insights in one ready-to-use workspace.
Free trial · No card required to start · Cancel any time
- Repeat-client revenue is climbing. Extend the referral ask to this week's campaign.
- Two warm leads have gone quiet — follow-ups already queued.
- Review requests for last week's customers go out today. Nothing for you to do.
Illustrative briefing — shown with sample figures.
The problem
You already do great work — it's the follow-up that leaks money
Leads, clients, and conversations scattered across texts, spreadsheets, and memory.
Revenue dips and the only explanation is gut feel. The real answer is in your client and lead data — if you could see it clearly.
Leads waiting on follow-up, past clients waiting on a call, referrals waiting to be asked. Every one of them was money left on the table.
An unhappy customer builds quietly for weeks — until it appears as a one-star review you can't undo. Review requests and follow-ups catch it first.
The solution
One workspace for clients and marketing
MCRM keeps contacts, pipelines, campaigns, and reviews in one place — and its AI reads the numbers so you don't have to.
MCRM lists every open lead by age and value, and follows up automatically until it closes or you let it go.
Referral sources, repeat clients, and campaign results ranked by what they actually earned you.
Opens, replies, bookings, and reviews in one morning briefing, written in plain language.
Features
Everything client relationships and marketing need, ready on day one
Switch it on and run — contacts, campaigns, and follow-ups working together.
Every client, lead, and conversation in one searchable record — history, notes, tags, and touchpoints together at last.
Track every lead from first enquiry to won client with stages that match how your shop actually sells.
Group contacts by service, source, neighborhood, or value, and talk to each group like you mean it.
Newsletters, seasonal offers, and service reminders with templates that look professionally designed.
Promotions and reminders by text from your business number — with opt-outs handled automatically.
Welcome sequences, quote follow-ups, and win-back flows that run on their own. You set the rules once; MCRM runs them and logs everything.
Review requests after every job and referral tracking that shows exactly who sends you business.
Morning briefings, campaign performance, source ROI, and at-risk clients — explained in plain language.
How it works
Up and running in an afternoon — in four steps
Start a free trial in minutes — no card required. Your workspace is ready the moment you sign up.
Import your client list from a CSV or add contacts as you go, then tag and segment them your way.
Verify your sender address and set up your business number so campaigns go out under your name.
Send your first campaign, switch on follow-up sequences, and wake up to AI briefings on what moved.
Integrations
Meets your leads where they already are
Email, SMS, lead forms, and your existing contact lists — connected in clicks.
Campaigns that land in inboxes with verified sending, templates, and open-and-click reporting built in.
Promotions and reminders by text from your own business number, with opt-outs handled automatically.
Website enquiries flow straight into your pipeline, tagged by source and ready for follow-up.
Connect your lead ads so every prospect lands in MCRM with its campaign source attached.
Bring your contact list with you in minutes, and take your data with you any time.
Push contacts and events in from your own tools, or send MCRM data out to the rest of your stack.
Who we help
Built for owner-operators
Agent relationships, repeat and referral business, and review requests that protect your reputation before review season.
Seasonal tune-up campaigns, filter-reminder sequences, and follow-ups that fill the shoulder seasons.
Lead nurturing, past-client win-back flows, and referral asks that turn one job into the next three.
Lead follow-up that never slips, seasonal safety-check campaigns, and a clear read on which sources convert.
Storm-season outreach, referral source tracking, and homeowner lists you can market to instead of react to.
Long-cycle nurture for big tickets, past-client reactivation, and the three audiences that matter today on top.
Renewal reminders, seasonal upsell campaigns, and win-back flows for customers quietly drifting away.
Pricing
One account. Plans that fit.
Plans that fit a one-truck shop or a growing crew. Start with a free trial. Annual billing lowers the effective rate. Live plans and current prices are always shown on the pricing page.
Owners
Built for owners like you
“My best agent's referrals had slowed before I noticed. The briefing flagged it, I made one call, and he's sending steady work again.”
“We turned on the lead follow-up sequence and watched quiet enquiries turn into booked work. It paid for itself in the first month.”
“Setup took an afternoon. Our review requests now go out after every job, and the new reviews mention us by name.”
Your clients, finally working for you
Contacts, campaigns, follow-ups, and AI insights — start your free trial and see the difference by Friday.
Free trial · No card required to start